Sense Sonnet - Pumper

Pawn Shop

Companies that have stuff to sell
Like to use sports to hype the sale.
Star players help the pitch go well,
Giving more gusto to retail.
Spectators watch the player play,
And also what the player does.
Companies are willing to pay
Big bucks to star players becuz
The stuff the player does consume -
Brand names that the player ingests,
Logos or whole outfits that groom.
Buy this, buy that - the game suggests.

The sport that's made for selling? - guess -
A no brainer - championship chess!