Sense Sonnet - Pumper

 "Marlboro Man"

The Marlboro cigarette brand

In the 1920's began

As a woman's cigarette and

Not marketed to smoking man.

In the 1950's that changed

With the "Marlboro Man" campaign.

Priorities were rearranged

To get the male market share gain.

The smoking, sexy cowboy got

The gals to help convince their men

To switch brands, sales went up a lot.

For decades it was an ad win.

The "Marlboro Man" with his cigarette

Has now ridden off into the sunset.