Sense Sonnet - Pumper

Re Packaging

Old Spice has been around since dirt,
And needed a new sound and look.
So I was hired without my shirt.
My sex appeal was all it took.
Viral went my virility.
The ladies - each stood by her man.
She looked at him, then looked at me,
And that's when Old Spice hit the fan.
The social networks are abuzz.
I've given Old Spice life anew.
The smell's the same as always 'twas,
But that's just between me and you.

I am Isaiah of Old Spice.
I say and look oh, oh so nice.