Sense Sonnet - Pumper

 Golden Arches

The McDonald brothers did make

A pair of golden arches be

Symbol for their eating namesake,

Easy for passersby to see.

These physical arches became

Resized to form the letter "M"

As logo for McDonald's name.

Refined marketing stratagem,

Forming "M" standing side by side.

The golden arches redesigned,

Displayed in McDonald's worldwide,

Ever in the consumers' mind.

McDonald's golden arches be

Part of a golden history.